Serenity Agrovet is a promising peri-urban enterprise positioned at the intersection of agricultural transformation and community impact. Located at the heart of Juja Farm, it operates as a veterinary and agro inputs as well as livestock feed business with a strong community presence and a loyal customer base. Most clients are small to medium-scale livestock farmers who rely on the shop for everyday needs, emergency treatments, and advisory support. Located in a growing market, the business has carved out a trusted reputation among local livestock farmers.